THE VISIBLE MATERIALIZATION OF THE INVISIBLE ECONOMY: ECOLOGICAL AND ECONOMIC FOOTPRINTS OF PACKAGING

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In the modern global economy, ensuring sustainable development is directly linked to the efficient use of resources and the reduction of ecological footprints. This research focuses on identifying environmentally friendly, high-performance, and result-oriented solutions for long-term and sustainable packaging. The packaging sector fulfills a strategic mission as a key link in the circular economy, rather than merely serving a protective function. Within the scope of the study, the technical qualities of various packaging types, their material composition, and their functional relationship with the "green" environment have been profoundly investigated. The primary task of packaging is to protect the product from external environmental impacts and ensure convenience in transport and logistics processes. However, the ecological consequences of traditional plastic-based materials now call their economic efficiency into question. The research results indicate that the use of nondamaging, recyclable, and biodegradable raw materials is both a positive advancement for the ecosystem and aligns with companies' corporate social responsibility strategies.