ANALYSIS OF FACTORS INFLUENCING PRODUCT SALES DEVELOPMENT

Abstract

The article analyzes the main factors influencing the development of product sales from both economic and statistical perspectives. The primary objective of the study is to identify the key factors affecting product sales, evaluate their role in consumer behavior, and derive scientifically grounded conclusions for improving sales based on the obtained results. A survey method was employed in the research, and data collected from 100 respondents were processed using SPSS. During the analysis, respondents’ demographic characteristics, purchasing behavior, factors influencing product choice, as well as customer satisfaction and loyalty indicators were examined. The results revealed that the most influential factors affecting product sales are quality, price, and price–quality alignment. It was determined that consumers tend to prioritize functional and practical criteria when selecting products. Additionally, the findings indicate that satisfaction and loyalty are primarily associated with product quality, overall satisfaction levels, and the value perceived by consumers. The results of the study have practical significance in terms of analyzing and improving product sales.